To start the era of all-electric hybrid four-wheel drive by relying on technology upgrading: The troubles and pressures brought by the large-scale price reduction tide are unavoidable for any automotive enterprise, such as various brand automotive manufacturers. As a large automotive group, any market change will always affect the depth of enterprise strategic transformation.
According to data from the China Automobile Association, in 2022, the annual production and sales of new energy vehicles in the Chinese market reached 7 million units, including 5.365 million pure electric vehicles, an increase of 81.6% year-on-year; The sales volume of plug-in hybrid vehicles was 1.518 million, a year-on-year increase of 1.5 times. Comparing the data, it is not difficult to find that the growth rate of sales of plug-in hybrid vehicles has been nearly twice that of pure electric vehicles. According to this trend, plug-in hybrid vehicles are expected to continue to grow this year.
Drive electric hybrid technology introduced by many automotive brands. It is reported that hybrid technology has a new structure with three power sources and dual axis distribution, which can meet the driving needs of users. Powered by electric power and oil hybrid powertrain, the system has a power of up to 200~340kW, covering A-C class vehicles, providing users with more power options. Since then, as a new energy vehicle, the power technology has taken another step forward.
Improving the potential energy of new energy: The new energy campaign entered the second half, with technology breakthrough becoming the core competition point. The layout needs to be forward-looking, at least leading by "half a position", in order to form a vertical combat effectiveness. If we fail to break through successfully, we will enter a vicious internal circulation. How to find a breakthrough direction has become the top priority in the development of our own brand strategy.
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