Basic Company Information
Toread
TEL : 0086-10-81784311 / FAX : 0086-10-81783280
21st Floor, Block A, Horizon International Tower,N beijing beijing China [CN]
Company Advantage
Detail Company Introduction
Beijing Toread Outdoor Products Co., Ltd. (Stock Code: 300005, Shenzhen) was founded in 1999. Through self-owned brand building and promotion, R&D and design of products, construction and optimization of marketing network, integration and management of supply chain, Toread company established retail chain network and sales online system in China, and supply safe and comfortable outdoor gears to customers. On Oct.30, 2009 Toread was succeeded in landing ChiNext Board and became one of first 28 ChiNext listed companies, which laid a solid foundation for sustained, healthy and rapid development of company.
The rapid growth of Toread is rooted in the dream of self-owned brand, with “build excellent brand, share sunshine life” as the mission. Toread extensively use new materials, technology and crafts. The products cover all the fields of outdoor life, which not only meet the demand of extreme fans to mountain expedition but also advocate the active and healthy outdoor casual life. Toread company continuously builds three core competences “Quality, Innovation and Service” and the management system becomes perfect gradually. Toread established own R&D Center with the largest scale and the strongest innovation in China outdoor industry. In 2007, TOREAD brand was qualified as the “Well-known Trademark of China” and became the “Licensed Manufacturer of Beijing 2008 Olympic Games”. On Oct. 9, 2009 Toread started the cooperation with CHINARE and supplied the outdoor gears for China Antarctic (Arctic) Research Team exclusively. It indicated the quality and comprehensive power got high affirmation from China scientific field. On Mar. 18, 2012, the statistic data from China Industrial Information Issuring Center show: Toread sales has always been ranking No.1 in China market of similar products over past four years. Toread sales network covers more than 200 large and medium cities all over the China, over 1,100 standardized shops.
“Growth Together, Share Together” as a core, Toread company pay more attention to the culture construction, establish the unique allocation system of employee benefits and also share the ideal with partners, stakeholders, even the society. The ecological & environmental protection and the social commonweal responsibility have been important parts of Toread culture. The company attended a series of commonweal activities, such as “Protection For Tibet Antelope”, “I Want To Go To School”, “Mother Water Cellar” and so on. In 2008, Toread immediately sent two rescue teams to join in the Wenchuan earthquake relief and donated RMB 2,600,000 including cash and materials. In 2009, Toread moved forward continuously and soaring dream ignited the passion of second pioneering.
In 2010, Toread launched theme activity “Looking For Toread Explorer” for Amazon riverboat expedition, which was dedicated to discovering extraordinary journey of ordinary person and encouraged everyone to be brave. In 2012, Toread and The Travel Channel jointly built expedition and exciting Outdoor Reality Show program “I Am Toread”, showing brand essence of brave expedition and continue looking for Toread around us.
Flying dream light passion of second undertaking, Toread aspire to be great from good, and become the leading enterprise of China outdoor industry and the world-class outdoor brand operator.
TOREAD, FOLLOW YOUR DREAM!
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