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Shanghai Hai Yu Bo Wei Culture & Broadcast Co., Ltd. was established in September 2007, with the principle of inheriting Chinese culture and creating the high quality cultural products to give new market value to our historical Chinese opera.
The company, located on Xin Hua Road, is professional in the collection of Chinese cultural art products, research, and design.
With the reform and opening-up of China, society has been stabilized and unified. The boom in China economy created a good environment for cultural entertainment. There has been a dramatic change in people perception of enjoying pastimes such as overseas travel, watching Formula 1 car racing, collecting art etc. which has become more and more popular. Consumers can now enjoy a vast variety of different forms of entertainment.
Opera evolved from our ancestors and is now enjoyed by a wide range of audiences worldwide. It combines music, poem, dance and aerobics, which makes it enjoyable for all levels of people. It is well-known that Chinese were very conservative in the earlier years. In the past, people who performed on the stage were seen as a low class of society.
Chinese opera suffered from a ten-year slump during China Cultural Revolution, which is often referred to by contemporary Chinese scholars as the lost decade. It has now become out-dated in world cultural heritage.
The collection of art is for its preservation. However, most important is pass on the skills involved to make this art to the next generation.
Under the support of the opera performers and amateurs, we produced the art products. We spent five years in travelling to many areas in China and visited many folk artisans, in order to get an idea how to make the raditional costumes.
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