mens flip flops
mentary _qsj1647_qsj1647 Content: China flip flop first brand growth documentary [Original 2013-8-22 15:14:04] Word Count: small and medium enterprises need to establish a brand? I think this topic is no longer a long dialectical sense. However, small and medium enterprises how to establish a brand, but how to grow from small brands to big brand? Here, the author will we refined analysis Lulu good upbringing, how about a Chinese OEM business growth for the first flip flop brand story. Determination to make the brand in 2000, as Shijiazhuang Road Farrugia I Shoes Co. Planning Director Mr. Jiao Feng, president together with visits to Hangzhou market. Watching the same quality shoes, because different brands so that the price difference out several times, I can not help but make the brand had a strong hope for. After returning to the company, I spent three months to make a demonstration of brand development and planning case within the next three years, and pay for coke maple president. In the subsequent high-level meeting on the whole company, Mr. Jiao Feng resolutely say "Any industry needs brands, flip flop, too!" Rhetoric. At this point, the whole company unified the development of ideas, but the focus is always just made up "to become the first brand in China flip flop" grand determination. However, when the road is still an unknown Farrugia small business, the brand is no small task to do it? Start with the regional brand to start in 2000, Lulu good in terms of money and manpower, there are great difficulties, the company is not even a standard LOGO are not. Faced with this situation, I suggest that the focus always start with channels to start, do stabilize the local market, and implement systematic CIS, lay the foundation for brand development. To this end, I contact a famous domestic VI design company, spent 150,000 for Lu Lu Jia designed a full range of VI systems. Meanwhile, Lu Lu Jia also officially opened "LOLOKA Lu Lu Jia" in English double standard, so there is no standardized LOGO bid farewell to the era. In terms of channels, in addition to actively explore the author wholesale