90% of the people do not know hydraulic valves. How does AAK persist for 13 years?

China [CN]

To be sure, there are many small and medium-sized factories with their own proprietary technologies in China, such as industrial products manufacturers with their own traditional technologies such as hydraulic valves. It is unlikely that Southeast Asian countries will replace China in 30-50 years, although consumables are gradually being replaced. Therefore, I am optimistic about China's hydraulic valve manufacturers, especially those with some proprietary technology.

Over the past 13 years, AAK has adhered to 3 lines: R & D, innovation and manufacturing capacity:

1. AAK Hydraulic Valves maintain the trend of being specialized and strong. I call it "both specialized and strong". Instead of giving priority to the development of manufacturing scale, we invest money in the research and development of hydraulic valves, spend time on the innovation of hydraulic valves, and spend energy on the manufacture of hydraulic valves. Most of the manufacturing industries have learned too many lessons from "big to die".

2. AAK focuses on the R & D and innovation of hydraulic valves. It focuses on both technology and quality, and strives to be strong on both sides. Its quality benchmarks the international first-line hydraulic valve brands. The performance and function of some hydraulic valves have exceeded the domestic head hydraulic valve manufacturers, especially in the vertically segmented niche market, such as high-pressure hydraulic valves.

3. Although the production scale of AAK Hydraulic Valve maintains the original situation, there is still room for urgent orders and special orders of old customers.

For industrial products, especially machine parts such as hydraulic valves, in marketing, you will find that it has nothing to do with the theories of Trout and Kotler. AAK hydraulic valves adhere to:

1）Focus on large hydraulic valve products and become our own core competitiveness.

2）The manufacturing quality of hydraulic valves, the price positioning of hydraulic valves, and the target customers constitute a triangle of a manufacturing enterprise.

3）Marketing, promotion and sales constitute a triangle of hydraulic valve business.

I have always called on hydraulic valve manufacturers to improve the material grade and produce high-quality hydraulic valves, but few hydraulic valve manufacturers follow suit. Why?

Because the manufacturers of hydraulic valves have extremely fierce price competition, even if you do it, you may not be able to make money after all the hardships. However, AAK hydraulic valves are used by 7 of the world's top 500 companies. For 9 consecutive years, AAK hydraulic valves have been HydraForce supplier of hydraulic valves. Moreover, AAK hydraulic valves never do market common quality, price comparison and credit business. In the face of such a competitive hydraulic valve market, why does it have no impact on the sales of AAK?

Because this market is too large, the sales volume of AAK hydraulic valves is also insignificant in the high-end market of hydraulic valves. Of course, the manufacturing quality of my hydraulic valves is among the top 1%. In addition to the repurchase of AAK hydraulic valves by our old customers and our promotion soft power on Google, AAK hydraulic valves can have a fairly good life.

AAK hydraulic valve, a unique road, is supported by our soft power. We insist on only cooperating with high-quality hydraulic valve customers.

https://www.aakindustry.com/info-detail/hydraulic-valves-aak311